I started on FM91 as Radio Genie in 2011 - twelve years holding a daily mic taught me how an audience actually breathes. That instinct travelled into agency life at Ogilvy, leading digital content for Nestlé across the region, and into the campaign work that followed at Grey Density for Lays, Kurkure, Cheetos and Mountain Dew.
Platform years next: OLX Group as Social & Content Head, then Snack Video / Kuaishou as Content Operations Head - building Pakistan's largest short-form creator ecosystem from zero. From there a growth detour with Tutorly.ai in the Bay Area, proving TikTok could become a primary acquisition channel for an edtech product.
Back home I stepped into senior creative leadership: Creative Director on Jazz Business at Fishbowl, GM Creative Marketing & Strategy at Lake City Holdings, then Executive Creative Director - Zong CMPak at Conglo, running 360° campaigns for one of Pakistan's largest telecom brands. Today I'm Creative Partner at Add Hype and consult across SABCON, MDIF and Ticket Wala - turning culture, data and craft into work that ships.
What I lead on
Creative & Brand Strategy01
Campaign Development (ATL, BTL, Digital, Experiential)02
Team Leadership & Mentorship03
Influencer & Content Operations04
Short-form Video & TikTok Growth05
On-camera Hosting & Voice06
